What it helps you decide
Compare editable Etsy, Amazon Handmade, and direct fees.
Free channel economics tool
See what each sales channel keeps from every order.
Compare marketplace and direct-store profit with editable fee assumptions, so promotions, country-specific processing, ads, and account pricing can be modeled honestly.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Order economics
Enter your assumptions
Etsy estimate
Amazon Handmade
Direct checkout
Defaults are a simplified U.S. comparison reviewed August 2026. Etsy processing varies by country and optional listing, ads, currency, tax, fulfillment, and subscription fees are not automatic—edit the fields to match your account.
About this free pricing, tax & e-commerce tool
How to use the Marketplace vs. Direct Margin Tool
Compare editable Etsy, Amazon Handmade, and direct fees. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Complete workflow guide
Product costing and pricing
Your ingredients are only part of the cost. A useful price also pays for packaging, your time, selling fees, waste, and everyday business expenses.
Learn the workflow
Helpful guides for this calculator
Markets & Growth13 Reasons Your Handmade Products Aren't Selling (and What to Fix First)
Before lowering your prices, diagnose the thirteen most common reasons handmade products stall—from unclear positioning and weak proof to channel mismatch.
Read the guide →Costing & PricingContribution Margin vs. Gross Margin: Which Number Should Product Makers Use?Understand what contribution margin and gross margin include, when each number is useful, and why neither should be confused with cash or net profit.
Read the guide →Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.