What it helps you decide
Compare editable Etsy, Amazon Handmade, and direct fees.
Free channel economics tool
See what each sales channel keeps from every order.
Compare marketplace and direct-store profit with editable fee assumptions, so promotions, country-specific processing, ads, and account pricing can be modeled honestly.
Excel-readyExport this tool as a downloadable .xlsx spreadsheet.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Order economics
Enter your assumptions
Etsy estimate
Amazon Handmade
Direct checkout
Defaults are a simplified U.S. comparison reviewed August 2026. Etsy processing varies by country and optional listing, ads, currency, tax, fulfillment, and subscription fees are not automatic—edit the fields to match your account.
About this free pricing, tax & e-commerce tool
How to use the Marketplace vs. Direct Margin Tool
Compare editable Etsy, Amazon Handmade, and direct fees. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Excel spreadsheet export
Download the Marketplace vs. Direct Margin Tool Excel Spreadsheet
Use the Marketplace vs. Direct Margin Tool in your browser, then export a branded .xlsx financial spreadsheet to compare pricing, cost, margin, and cash scenarios without rebuilding the calculation.
This gives you a portable financial spreadsheet you can save with an order, production record, planning meeting, or pricing review. The workbook keeps the source link and date with the numbers, making it easier to understand where the result came from when you reopen or share it later.
Spreadsheet questions
Using this tool as an Excel workbook
Use the browser calculator for speed, then take the result into the spreadsheet workflow that fits your business.
Can I export the Marketplace vs. Direct Margin Tool to Excel?
Yes. Enter your information, review the live result, and select Export to Excel. Batch Scale creates a branded .xlsx workbook with your inputs and the result shown by the tool.
What is included in the Marketplace vs. Direct Margin Tool Excel Spreadsheet?
The workbook includes a Tool Result sheet, an Inputs sheet, the original calculator link, and the date generated. When a supported calculator has an Excel formula profile, its result cells remain connected to the editable input cells.
Can I use the spreadsheet in Google Sheets?
You can import the .xlsx workbook into Google Sheets. Because spreadsheet applications sometimes interpret formulas and formatting differently, confirm any important result after importing—especially before using it for pricing, safety, compliance, or production.
Is the Excel download free?
Yes. The calculator and workbook are free. The first Excel export on a device asks for your email and permission to receive occasional practical Batch Scale resources. Once captured, later tool exports on that device download directly.
Complete workflow guide
Product costing and pricing
Your ingredients are only part of the cost. A useful price also pays for packaging, your time, selling fees, waste, and everyday business expenses.
Learn the workflow
Helpful guides for this calculator
Markets & Growth13 Reasons Your Handmade Products Aren't Selling (and What to Fix First)
Before lowering your prices, diagnose the thirteen most common reasons handmade products stall—from unclear positioning and weak proof to channel mismatch.
Read the guide →Costing & PricingContribution Margin vs. Gross Margin: Which Number Should Product Makers Use?Understand what contribution margin and gross margin include, when each number is useful, and why neither should be confused with cash or net profit.
Read the guide →Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.