What it helps you decide
Switch between simple, physical-goods, e-commerce, and wholesale pricing.
Free universal pricing calculator
Calculate margin, markup, and the price you actually need.
Start simple or switch to physical goods, e-commerce, or wholesale. The calculator adds only the costs that matter to your selling model.
Excel-readyExport this tool as a downloadable .xlsx spreadsheet.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Pricing model
Choose a starting point
Two percentages, two meanings
Margin measures the sale. Markup measures the cost.
A $10 item that costs $5 has a 50% margin and a 100% markup. The calculator keeps both visible so a wholesale quote, retail price, or e-commerce listing is not built from the wrong percentage.
Marginprofit ÷ selling price
Markupprofit ÷ total unit cost
Want to keep working with these numbers?
Profit Margin & Pricing Spreadsheet
Compare price scenarios, fees, discounts, contribution profit, margin, and markup for multiple products and channels.
About this free pricing, tax & e-commerce tool
How to use the Profit Margin & Markup Calculator
Switch between simple, physical-goods, e-commerce, and wholesale pricing. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Excel spreadsheet export
Download the Profit Margin & Markup Excel Spreadsheet
Use the Profit Margin & Markup Calculator in your browser, then export a branded .xlsx financial spreadsheet to compare pricing, cost, margin, and cash scenarios without rebuilding the calculation.
This gives you a portable financial spreadsheet you can save with an order, production record, planning meeting, or pricing review. The workbook keeps the source link and date with the numbers, making it easier to understand where the result came from when you reopen or share it later.
Spreadsheet questions
Using this tool as an Excel workbook
Use the browser calculator for speed, then take the result into the spreadsheet workflow that fits your business.
Can I export the Profit Margin & Markup Calculator to Excel?
Yes. Enter your information, review the live result, and select Export to Excel. Batch Scale creates a branded .xlsx workbook with your inputs and the result shown by the tool.
What is included in the Profit Margin & Markup Excel Spreadsheet?
The workbook includes a Tool Result sheet, an Inputs sheet, the original calculator link, and the date generated. When a supported calculator has an Excel formula profile, its result cells remain connected to the editable input cells.
Can I use the spreadsheet in Google Sheets?
You can import the .xlsx workbook into Google Sheets. Because spreadsheet applications sometimes interpret formulas and formatting differently, confirm any important result after importing—especially before using it for pricing, safety, compliance, or production.
Is the Excel download free?
Yes. The calculator and workbook are free. The first Excel export on a device asks for your email and permission to receive occasional practical Batch Scale resources. Once captured, later tool exports on that device download directly.
Complete workflow guide
Product costing and pricing
Your ingredients are only part of the cost. A useful price also pays for packaging, your time, selling fees, waste, and everyday business expenses.
Learn the workflow
Helpful guides for this calculator
Costing & PricingGood, Better, Best Pricing for Makers: Build a Product Ladder Without Manipulation
Create an entry, core, and premium offer that serves different needs, protects margin, and makes the differences easy to understand without decoy pricing.
Read the guide →Costing & PricingProfit Margin vs. Markup: The Pricing Difference That Costs Makers MoneyUnderstand margin and markup with simple examples, formulas, and a free calculator so a 40% markup is never mistaken for a 40% margin.
Read the guide →Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.