What it helps you decide
Switch between simple, physical-goods, e-commerce, and wholesale pricing.
Free universal pricing calculator
Calculate margin, markup, and the price you actually need.
Start simple or switch to physical goods, e-commerce, or wholesale. The calculator adds only the costs that matter to your selling model.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Pricing model
Choose a starting point
Two percentages, two meanings
Margin measures the sale. Markup measures the cost.
A $10 item that costs $5 has a 50% margin and a 100% markup. The calculator keeps both visible so a wholesale quote, retail price, or e-commerce listing is not built from the wrong percentage.
Marginprofit ÷ selling price
Markupprofit ÷ total unit cost
Want to keep working with these numbers?
Profit Margin & Pricing Spreadsheet
Compare price scenarios, fees, discounts, contribution profit, margin, and markup for multiple products and channels.
About this free pricing, tax & e-commerce tool
How to use the Profit Margin & Markup Calculator
Switch between simple, physical-goods, e-commerce, and wholesale pricing. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Complete workflow guide
Product costing and pricing
Your ingredients are only part of the cost. A useful price also pays for packaging, your time, selling fees, waste, and everyday business expenses.
Learn the workflow
Helpful guides for this calculator
Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.