What it helps you decide
Test MSRP, wholesale, and distributor margins.
Free pricing matrix
See whether your price can survive wholesale.
Build retail, wholesale, and distributor tiers from your real unit cost—not from a shortcut that quietly erases your margin.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Price inputs
Build the price ladder
True cost should already include materials, packaging, direct labor, and allocated overhead. The buffer is added to that cost before each tier is tested.
Want to keep working with these numbers?
Wholesale Pricing Spreadsheet
Model MSRP, wholesale price, retailer margin, case packs, order minimums, fees, and your contribution profit.
About this free pricing, tax & e-commerce tool
How to use the Wholesale & Retail Pricing Matrix
Test MSRP, wholesale, and distributor margins. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Complete workflow guide
Product costing and pricing
Your ingredients are only part of the cost. A useful price also pays for packaging, your time, selling fees, waste, and everyday business expenses.
Learn the workflow
Helpful guides for this calculator
Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.