Wholesale & Sales
How to Set a Wholesale Minimum Order Quantity
Set case packs, SKU minimums, and order minimums from setup cost, picking labor, freight, production constraints, and required profit.MOQ should protect the work created by an order.
A wholesale minimum can be expressed as dollars, units, cases, or a combination. The right structure covers order setup, communication, picking, paperwork, payment terms, production changeover, and account service without blocking good buyers unnecessarily.
Build the calculation from reliable inputs
Calculate contribution per unit after wholesale COGS and variable costs. Divide the fixed cost of servicing the order by that contribution, then round to practical case packs or production multiples. Add constraints for custom labels, freight, or made-to-order products.
Turn the answer into a repeatable process
Offer clear alternatives instead of arbitrary exceptions: opening-order minimums, lower reorder minimums, mixed-case rules, prepaid terms, or a small-order fee.
Try it with your own numbers
Use the free MOQ calculator and confirm the final order with the wholesale profit calculator.
This guide is educational and US-focused. Requirements and professional advice depend on your product, process, claims, sales channels, and location. Verify current official requirements before relying on a compliance decision.