What it helps you decide
Balance buyer margin, maker margin, case packs, freight, and opening quantities.
Retail buyer planning
Build an opening order that works for the buyer and the maker.
Work backward from MSRP and the retailer margin, round the opening order to full cases, and verify your own margin after product, freight, setup, and payment costs.
Excel-readyExport this tool as a downloadable .xlsx spreadsheet.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Your numbers
Shelf price, margins, and opening order
Use the filled example first. Then replace each field with a measured value or your best current estimate.
Step 1Answer one question at a time. Your example values stay available.
Important limit
A buyer quote needs complete commercial terms.
Confirm case packs, minimums, freight terms, samples, discounts, payment timing, returns, spoilage, chargebacks, promotions, broker commissions, exclusivity, shelf life, lead time, and MSRP policy before issuing a price sheet or accepting a purchase order.
Want to keep working with these numbers?
Wholesale Line Sheet Builder
Maintain product facts once, reuse them in a clean line sheet, and publish case packs, prices, lead times, and terms.
About this free pricing, tax & e-commerce tool
How to use the Retail Buyer Opening Order
Balance buyer margin, maker margin, case packs, freight, and opening quantities. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
Key inputs: Suggested retail price (MSRP); True maker cost per unit; Retailer target margin; Maker target order margin; Stores in opening order.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Excel spreadsheet export
Download the Retail Buyer Opening Order Excel Spreadsheet
Use the Retail Buyer Opening Order in your browser, then export a branded .xlsx financial spreadsheet to compare pricing, cost, margin, and cash scenarios without rebuilding the calculation.
This gives you a portable financial spreadsheet you can save with an order, production record, planning meeting, or pricing review. The workbook keeps the source link and date with the numbers, making it easier to understand where the result came from when you reopen or share it later.
Spreadsheet questions
Using this tool as an Excel workbook
Use the browser calculator for speed, then take the result into the spreadsheet workflow that fits your business.
Can I export the Retail Buyer Opening Order to Excel?
Yes. Enter your information, review the live result, and select Export to Excel. Batch Scale creates a branded .xlsx workbook with your inputs and the result shown by the tool.
What is included in the Retail Buyer Opening Order Excel Spreadsheet?
The workbook includes a Tool Result sheet, an Inputs sheet, the original calculator link, and the date generated. When a supported calculator has an Excel formula profile, its result cells remain connected to the editable input cells.
Can I use the spreadsheet in Google Sheets?
You can import the .xlsx workbook into Google Sheets. Because spreadsheet applications sometimes interpret formulas and formatting differently, confirm any important result after importing—especially before using it for pricing, safety, compliance, or production.
Is the Excel download free?
Yes. The calculator and workbook are free. The first Excel export on a device asks for your email and permission to receive occasional practical Batch Scale resources. Once captured, later tool exports on that device download directly.
Complete workflow guide
Wholesale and e-commerce growth
A larger order is only helpful when the price covers the product, selling work, packing, shipping, payment time, and the extra cash needed before you get paid.
Learn the workflow
Helpful guides for this calculator
Wholesale & Sales8 Retail Buyer Metrics Product Brands Should Know Before the Meeting
Prepare buyer conversations with retail margin, sales per store, units per store per week, sell-through, weeks of supply, reorder rate, fill rate, and return data.
Read the guide →Wholesale & SalesHow to Build a Retail Buyer Opening Order That Works for Both MarginsPlan a first retail order around buyer margin, maker contribution, case packs, shelf space, product mix, freight, fees, lead time, and a realistic reorder path.
Read the guide →Wholesale & SalesWholesale Line Sheet Template for Food, Candle and Skincare BrandsCreate a buyer-ready wholesale line sheet with current products, images, SKUs, case packs, wholesale price, MSRP, minimums, lead time, terms, and ordering instructions.
Read the guide →Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.