What it helps you decide
Balance buyer margin, maker margin, case packs, freight, and opening quantities.
Retail buyer planning
Build an opening order that works for the buyer and the maker.
Work backward from MSRP and the retailer margin, round the opening order to full cases, and verify your own margin after product, freight, setup, and payment costs.
Start with the example
The values already filled in are a working example—not a recommendation.
- 1Choose the closest starting point.
- 2Replace the example with your real details.
- 3Read the live result and its important limits.
Your numbers
Shelf price, margins, and opening order
Use the filled example first. Then replace each field with a measured value or your best current estimate.
Step 1Answer one question at a time. Your example values stay available.
Important limit
A buyer quote needs complete commercial terms.
Confirm case packs, minimums, freight terms, samples, discounts, payment timing, returns, spoilage, chargebacks, promotions, broker commissions, exclusivity, shelf life, lead time, and MSRP policy before issuing a price sheet or accepting a purchase order.
Want to keep working with these numbers?
Wholesale Line Sheet Builder
Maintain product facts once, reuse them in a clean line sheet, and publish case packs, prices, lead times, and terms.
About this free pricing, tax & e-commerce tool
How to use the Retail Buyer Opening Order
Balance buyer margin, maker margin, case packs, freight, and opening quantities. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.
What to have ready
Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.
Key inputs: Suggested retail price (MSRP); True maker cost per unit; Retailer target margin; Maker target order margin; Stores in opening order.
How to use the result
Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.
Complete workflow guide
Wholesale and e-commerce growth
A larger order is only helpful when the price covers the product, selling work, packing, shipping, payment time, and the extra cash needed before you get paid.
Learn the workflow
Helpful guides for this calculator
Wholesale & Sales8 Retail Buyer Metrics Product Brands Should Know Before the Meeting
Prepare buyer conversations with retail margin, sales per store, units per store per week, sell-through, weeks of supply, reorder rate, fill rate, and return data.
Read the guide →Wholesale & SalesHow to Build a Retail Buyer Opening Order That Works for Both MarginsPlan a first retail order around buyer margin, maker contribution, case packs, shelf space, product mix, freight, fees, lead time, and a realistic reorder path.
Read the guide →Wholesale & SalesWholesale Line Sheet Template for Food, Candle and Skincare BrandsCreate a buyer-ready wholesale line sheet with current products, images, SKUs, case packs, wholesale price, MSRP, minimums, lead time, terms, and ordering instructions.
Read the guide →Ready for the connected version?
Turn the calculation into a repeatable workflow.
Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.