Recurring revenue

See what one subscriber contributes across their expected life.

Combine contents, packaging, fulfillment, shipping subsidy, fees, churn, acquisition cost, and monthly overhead.

Start with the example

The values already filled in are a working example—not a recommendation.

1Choose the closest starting point.
2Replace the example with your real details.
3Read the live result and its important limits.

Your numbers

Monthly box and subscriber economics

Use the filled example first. Then replace each field with a measured value or your best current estimate.

No signup

Monthly subscription price

Use the amount for the scope named above. Product contents per box Example shown: 14.50. Replace it with your value. Box and packaging per shipment Example shown: 3.20. Replace it with your value. Fulfillment labor per shipment Example shown: 3.75. Replace it with your value. Shipping paid by business Example shown: 6.50. Replace it with your value. Payment and platform fee

Use the amount for the scope named above. Monthly subscriber churn Example shown: 8. Replace it with your value. Customer acquisition cost

Use the amount for the scope named above. Monthly subscription-program overhead Example shown: 900. Replace it with your value. Active subscribers Example shown: 150. Replace it with your value.

Important limit

A churn average can hide cohorts and fulfillment risk.

Review retention by signup cohort, skips, discounts, failed payments, replacements, seasonal shipping, product availability, taxes, customer support, acquisition channel, and cancellation behavior.

Want to keep working with these numbers?

Subscription Box Costing Planner

Model component cost, fulfillment, shipping subsidy, fees, churn, overhead, contribution, and break-even subscribers.

About this free pricing, tax & e-commerce tool

How to use the Subscription Box Unit Economics

Model box contribution, churn, acquisition payback, and program profit. The calculator runs privately in your browser and is designed to make the assumptions behind the answer visible.

What it helps you decide

Model box contribution, churn, acquisition payback, and program profit.

What to have ready

Gather current product cost, paid and owner labor, packaging, selling fees, shipping or fulfillment costs, and the price or margin you want to test.

Key inputs: Monthly subscription price; Product contents per box; Box and packaging per shipment; Fulfillment labor per shipment; Shipping paid by business.

How to use the result

Use the result to compare scenarios and find the cost or assumption driving the decision. Recheck the plan with taxes, overhead, returns, and channel terms that apply to you.

Ready for the connected version?

Turn the calculation into a repeatable workflow.

Batch Scale connects recipes, materials, costs, inventory, production, sales, and your storefront in one workspace.

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